I bring structure to complex web operations and help teams turn messy work into clear execution.
I’m Oswaldo Cova, a digital project manager with 8+ years of experience leading website launches, multi-site migrations, technical delivery, SEO execution, workflow automation, and cross-functional coordination across LATAM, the U.S., and Europe.
A project manager who understands both delivery and the technical side of web work.
My work sits at the intersection of project leadership, technical understanding, and operational structure. I’ve led website launches, migrations, SEO programs, content operations, and system improvements while coordinating developers, writers, designers, and business stakeholders. I don’t just manage tasks — I build clarity around what needs to happen, who owns it, and what “done” should look like.
My approach is simple:
- Clarify the outcome before creating the task list.
- Translate messy work into phases, owners, and deliverables.
- Keep execution moving through follow-up, visibility, and accountability.
- Protect quality by checking that outputs are complete before they move forward.
- Improve the system behind the work so the same problems do not repeat.
Structure
I create order around projects that are partially defined, fragmented, or overloaded with moving parts.
Execution
I turn plans into usable workflows, follow up consistently, and make sure work keeps progressing.
Technical Fluency
I can work closely with delivery teams because I understand websites, systems, automation, and technical constraints.
Operational Thinking
I build SOPs, dashboards, task structures, and reporting layers that make teams easier to manage over time.
The kind of work I’m best at.
My strongest contribution is helping businesses and teams move from fragmented execution to operational clarity — especially in web environments where delivery, content, SEO, systems, and coordination all intersect.
Web Project Management
Managing projects from planning through delivery, with clear timelines, ownership, and stakeholder communication.
- Roadmaps, priorities, and execution follow-up
- Cross-functional coordination with developers, designers, writers, and SEO teams
- Risk identification, blocker tracking, and client updates
Technical Delivery Coordination
Keeping technical work organized and moving by bridging business needs with implementation reality.
- Website launches, migrations, maintenance, and improvements
- QA support, issue tracking, and definition-of-done control
- Coordination around hosting, performance, and system changes
SEO & Operations Execution
Supporting ongoing search visibility work while ensuring execution does not get lost between teams and priorities.
- Technical SEO, internal linking, performance, and reporting workflows
- Content operations and conversion-readiness improvements
- Systems to improve visibility and decision-making
Workflow Automation & Process Improvement
Designing operational layers that reduce manual work and make recurring processes easier to manage.
- Automation with Make and API-connected workflows
- SOPs, checklists, file structures, and naming consistency
- Internal dashboards and process clarity for teams and stakeholders
Real projects where I built structure, visibility, and momentum.
These examples reflect the kind of work I enjoy most: turning broad needs into clear systems, coordinating execution, and building operational clarity around digital work.
SEO Rank Tracking System for Multi-Site Operations
Scoped, structured, and helped drive the implementation of an internal rankings system after commercial software no longer fit the business need.
- Clarified the real requirement: more control, daily updates, and lower cost.
- Compared API options and defined a lean first version around the data the team actually used.
- Structured the project into phases: research, approach, data logic, execution, and rollout.
WordPress Migration Program for 50+ Websites
Led a modernization effort that moved 50+ websites to WordPress while improving delivery consistency across the portfolio.
- Standardized reusable components and delivery workflows.
- Coordinated priorities between SEO, content, and technical implementation.
- Reduced rework by creating a more repeatable operating structure.
Execution Across a 200+ Site Environment
Managed prioritization and follow-through across a large website portfolio with competing requests and ongoing operational complexity.
- Balanced SEO, performance, maintenance, content, and business needs.
- Turned changing priorities into visible, manageable workstreams.
- Kept delivery moving while maintaining operational control.
Content Delivery Operations for a Distributed Team
Managed a 15-person content team delivering 75+ articles per week and improved stability through clearer processes.
- Introduced SOPs, QA checklists, and contingency workflows.
- Improved delivery consistency under operational pressure.
- Created a more reliable system for asynchronous collaboration.
Multi-Channel Message Notification Automation
Built an automation layer that connected multiple business pages and triggered real-time notifications via email and WhatsApp.
- Reduced response friction for daily communication management.
- Improved visibility across fragmented messaging channels.
- Created a practical operational solution instead of adding more manual checks.
Website Stability and Core Web Vitals Improvements
Improved site stability and user experience across hosting, PHP, DNS, and performance-related issues in active production environments.
- Coordinated fixes that reduced friction in ongoing website operations.
- Improved quality and readiness before work reached stakeholders.
- Connected technical fixes to better delivery outcomes.
Built across agencies, multi-site operations, startups, and distributed teams.
My experience combines delivery ownership, process improvement, technical fluency, and long-term operational responsibility.
Seguritek — Digital Project Manager & SEO Lead
Led 50+ WordPress migrations, managed roadmap and backlog priorities across 200+ websites, coordinated content and technical teams, and supported ongoing visibility, performance, and operational improvements.
Huntsman Pest Control (UK) — SEO Manager & Webmaster
Supported growth through technical SEO, UX improvements, internal linking, local landing page work, and ongoing experimentation tied to business results.
Lumina (U.S.) — WordPress Developer
Built accessible marketing websites and reusable templates for transportation and moving brands, collaborating with design and business stakeholders.
Scribeur — Project Manager, Content Delivery
Managed a distributed editorial team and improved operational reliability through SOPs, QA checklists, and contingency workflows.
Captalead — Technical & Marketing Strategist
Built website and onboarding flows, supported go-to-market execution, and worked across product, growth, and automation needs in an early-stage environment.
Independent Consulting — Freelance Web & Growth Projects
Delivered WordPress development, API integration, content strategy, and automation work for SMBs, with a focus on practical execution and better UX.
Tools, platforms, and working contexts I’m comfortable with.
I’m most valuable when I can operate across delivery, systems, visibility, and communication — not just inside one narrow tool or discipline.
Delivery & Collaboration
Jira, Asana, Trello, Notion, Slack, Google Workspace, Scrum, Kanban, stakeholder reporting, and remote team coordination.
Web Platforms
WordPress, Next.js, React, PHP, JavaScript, Tailwind CSS, REST APIs, Git/GitHub, WHM/cPanel, and practical web delivery workflows.
Optimization & Analytics
GA4, Google Search Console, GTM, technical SEO, internal linking, QA, release readiness, and Core Web Vitals improvements.
Automation & Data
Make, API-connected workflows, SQL, Python, MySQL, PostgreSQL, ETL concepts, MongoDB, and structured operational reporting.
I help teams move from fragmented execution to structured delivery.
If you need someone who can coordinate projects, understand the technical side, improve workflows, and keep things moving without unnecessary chaos, let’s talk.
Open to remote collaboration
I work comfortably with distributed teams across the Americas and Europe, and I’m available for project-based or ongoing collaboration.
- Name: Oswaldo Cova
- Location: Peru (UTC-5)
- Languages: English / Spanish
- Email: oswaldocovacova@gmail.com
- Focus: Web project management, technical delivery, SEO operations, automation, and process improvement